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Text Adverts yield good results when the content is relevant to the visitor. The secret to a successful text ad is your HEADLINE. As with Banner ads You only have a a brief period of time to grab the visitors attention. Your potential customer will only read an ad if it catches their attention.
The following examples are delivered via our ad server. In each instance if you "click" on the link it will take you back to the Ad Guide Area of the site.
How to get great Ad Results (EXAMPLE 1)
Write your ads with thought, relevant content and cover where possible in 90 words sometimes less the benefits. As we covered in our section on banner ads ensure that the resultant click you are after takes the visitor to the area covered in the ad. There is nothing more frustrating than finding something you want and with anticipation you arrive at the advertisers home page with no further mention about the product or service you found in their ad.
It is crucial to make sure that you manage your ads and campaigns in a fashion that will deliver your visitors to what they have found - this is called the customer journey or path. This way you will have more success in achieving your desired outcome with more chances of repeat business as the visitor tells others of their great find and online experience.
When writing your headline, ensure you capture in as few a words as possible the compelling point of your offer. Use motivational words and complimenting phrases that appeal, and above all be honest!
According to a Yale University study, "Researchers Reveal 12 Powerful Words To Increase Your Profits"
- Money
- Discovery
- Save
- Easy
- New
- Love
- Health
- Proven
- You
- Results
- Guaranteed
- Safety
Consider using the words listed above in your text ad if your product or service permits. Don't use them in a misleading manner purely to drive visitors to your site as the visitor will quickly discover your intent and pass on their poor customer experience with you to others. This poor customer experience will ensure a competitor that can deliver results with a proven track record ensuring they (you) are guaranteed to get value for money with a safe and easy online experience will end up with your traffic!
If you would like to read more about this subject you can find an article in the Language Log archives dated October 11, 2006.
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