Banner Advertising has been re-born in recent years. Our stats show clearly that banner ads have a lot going for them if done properly and placed in context to the users visit. Banners come in varying sizes, the most typical being 468 x 60

The use of colour and images in banner ads can be very powerful and should be considered when creating your banner ad campaign. You may even consider the more recent use of HTML and Rich Media banner ads as they enable the user to interact more with the ad making it more relevant to their interest. frootful supports HTML and Rich Media banners, please contact us if you wish to place an HTML or Rich Media style banner ad with us.

Research shows that using HTML in any email advertising receives a much bigger response than text only email. HTML enjoys certain visual advantages and calls to action which banner ads can also enjoy over text ads or plain text email.

Don't use "Trick Banner" ads. These are banners where the user is tricked into an action! Typically these ads don't actually do well and will not be permitted on frootful.

Advertising your banner ad with frootful is a great promotion tool to generate site traffic for your online business, increase sales and is especially useful for a new business start-up to get exposure online to a large and diverse audience.

When creating your banner ad, keep the size and animation to a minimum. Animation should be relevant and not annoying to the visitor. The purpose of your banner is to get people to click on it, arrive at your site and complete an action you want them to, for example purchase a product, browse through your content or register for an ongoing service and then to tell others of their frootful find!

An essential part in creating your banner ad is that it performs well, and results in a call to action. You may need to try several designs, perhaps some seasonal and styles before you find the banner that gives you the best CTR for your needs.

With a frootful standard banner ad campaign you can make as many changes as you need during the ad period via your advertiser account - if authorised - to increase your chances of success, at no additional cost.

Some other points to consider. Include a "Click Here" statement somewhere on your banner ads. If you have examined other banner ad campaigns on different websites, you will probably have noticed that most of them have a call to action button that says "Click Here". The reasoning behind this is fairly simple - banner ads that contain the words "Click Here" get clicked upon more than those that don't.

Advertisements that run on animated billboards or Television don't require you to do anything else except see them, while the aim of a banner ads is to get the user to actively interact (click the banner). Some say that the exposure to passive forms of advertising over time has resulted in a similar assumption by web users that Internet advertising is similar in nature and doesn't require any action on their part. Thus you need to actively engage the visitor with a call to action - the "Click Here" or "For More Information" being the push a user needs to select your banner if the ad is relevant to their interest.

However, it should never be forgotten that seeing something visually appealing also has a way of sticking and so whilst CTR is essential to bring visitors to your site they may well visit you after seeing your ad on the frootful site at a later time of the day - this type of ad display is known as an impression.

Targeting is essential to receive attention, your banners have to be seen by the right audience. Rather than having your banner run all over frootful or on random sites, place you banner in the area of frootful that is more likely to attract the type of visitor that would be interested about your product or business and do the same for any other site where you wish to display the banner.

Getting visitors to come to your site isn't enough. Don't focus solely on the CTR without paying any attention to what happens after they arrive. The banner should direct the visitor straight to what you promoted. You will get far better results by thinking through the process from end to end. On average Internet users have a short attention span, don't make it difficult for them to achieve what you want when they have shown a real interest in what you have been advertising!