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frootful Advertising | Glossary of Terms

Internet Advertising – Any method used to promote and advertise a web site on the Internet.  This includes Pay Per Click, Content Advertising, Pay for Inclusion, Search Engine Optimisation,  Email marketing, Affiliate Marketing, Banner and Pop-Up advertising, Pay Per Call and others.

Paid Inclusion – Some search engine such as Yahoo, Looksmart, Exactseek and Lycos use a pay for inclusion model.  Here you pay a fee to have an editor look at your site and decide if they want to include it in their index.  With some paid inclusion search engines you are guaranteed that your site will appear somewhere in their listings and with some you are not even guaranteed that much.  The fees for paid inclusion vary.  With Looksmart you pay both the listing fee and a pay per click charge.



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